Experience
11.2023 - Current
American Homes 4 RentSenior Product Manager
Lead the transformation of the new Rental Payment Collection platform, overseeing the design, implementation, and optimization of the system to improve user experience and streamline operations across multiple teams.
Develop and maintain the annual roadmap for various product streams, aligning product initiatives with company goals and prioritizing features that drive growth and enhance customer satisfaction.
Manage an offshore development team of 6 individuals, including developers and QA analysts, ensuring efficient project execution through effective communication, mentorship, and task delegation.
Collaborate with cross-functional teams, including Marketing, Finance, and Pricing, to ensure product developments aligned with business strategies and market demands.
Integrated mobile wallets, including Apple Pay and Google Pay, into the platform using Checkout.com as the Payment Service Provider, enhancing payment flexibility and increasing user adoption by 12%.
Coordinate with vendors such as Yardi, Adyen, Stripe, and others, integrating their
10.2020 - 11.2023
Consensus Cloud SolutionSenior Product Manager
Build and manage payments roadmap that is able to execute on the growth strategies and business needs
Discover innovative opportunities in the payment space to optimize overall auth rates, reduce chargebacks, and support customers evolving payment preferences
Collaborate and coordinate with engineering, marketing, product leadership, and business teams on objectives and business requirements
Translate inputs and business needs into detailed product requirements documents and user stories for engineering teams to execute
Lead planning, development, delivery of the products working cross-functionally with teams from Engineering to Sales
Analyze existing user experiences to identify opportunities to drive growth and improve value propositions for our users
Responsible for driving testing requirements for payment including any requirements or dependencies across teams
Collaborate with internal shared services teams across the J2 organization to help execute the strategy and vision
Partner with other Product Managers to streamline payment system integrations and enhance existing business processes
Maintain up-to-date knowledge of cutting-edge technologies and techniques around payment processing
07.2019 - 09.2020
SiriusXM – Connected Vehicles, Irving, Texas

Senior Product Manager
Leading the development and execution of the eWallet, Vault and Payment Gateway
Responsible for building and launching SiriusXM Connected Vehicle’s eCommerce Platform
Managing 3rd Party vendors selection based on experience, pricing and other critical capabilities
Driving the UI/UX and Research teams with design and testing to optimize the customer experience
Orchestrating and giving demonstrations for trade shows, OEM partners, and product videos
Designing a product platform with UI/UX, APIs that deliver unique experiences across the end-user journey
Developing a deep understanding of the business objectives of internal and external stakeholders.
Evangelized the product vision and built trust by maintaining an accurate and achievable roadmap.
Conducting strategic analysis, competitive benchmarking, business case, and funding activities for eCommerce
05.2018 - 07.2019
Examsoft Worldwide, Dallas, Texas

Technical Product Owner
Responsible for product vision and strategy
Managed day to day activities and backlog grooming
Ran daily scrum and stand up meetings
Transformed business ideas into technical specs
Worked on Roadmap with executive leadership around Chromebook, MacOS, iOS and Android platforms
Defined the “why” the “what” and the “how” with user stories and requirements
Managed migration to Salesforce Platform from an existing tool was running on the premises
Worked with cross-functional teams to deliver a complete customer experience
Launched a product related to online proctoring based on AI, machine learning, Computer Vision and TensorFlow
Evaluated competitors and the market for capability-oriented and emerging development and technology trends
01.2016 - 04.2018
RealPage,.LLC, Richardson, Texas

Senior Business Analyst
Responsible for gathering information for the payments processing business of the company
Worked with Bank Secrecy Act Compliance Officer & Chief Compliance Officer
Identified future business for US and European markets based on the local standards and regulations
Managed Off-Shore teams in India, Philippines, in total 36 people
Introduced the company to Magento’s tools and APIs resulted as a partnership
Ran Scrum Meetings every morning with the developers to have the leadership updated and eliminate impediments
Worked with Card brands like American Express, VISA, MasterCard, Discover, CUP and others on a daily basis
Managed relationships with Bank Of America, Chase, Wells Fargo, Vantiv, Ingenico and others
Was able to recognize end-users’ issues to improve conversation rate and annual revenue
Added several alternative payment methods as sources of revenue to departments – increased review of 30% rate.
03.2013 - 12.2015
Wincor-Nixdorf USA, Houston, Texas

Solutions Architect Shell Oil US – Retail Division
Key resource for Shell’s long-term project called Florence.
E2E Solutions Architect for a payment processing store solution integrating with multiple POS solutions, Loyalty Enterprise Servers and Payment Hosts for implementation in 14000++ Shell US C-Store Locations.
Worked at the customer site with Shell’s ELT , POS/Loyalty and other 3rd party Vendors management groups on a daily basis designing a full-blown solution that arches from Wincor-Nixdorf Solution.
Designed a standard Shell interface based on IFSF/PCATS and PCI Compliance industry standards that will take Shell Solutions into the next few decades.
Initialized Mobile Valet project with MCX – today owned by JP Morgan.
The project was introduced to the public as Shell Vantage Brand back in the beginning of 2015.
10.2006 - 02.2013
NCR Retail (Formerly Retalix)Plano, TX

Product Manager
Managed Retalix Mobile Products maintenance and integration projects, focusing on the C-Store, Grocery, Warehouse and Enterprise sectors.
Developed and managed Point of Sale systems life cycle & integration process.
Customized inventory forecasting platform for Retail, Warehouse and Supply Chain markets.
Managed all aspects of the POS Design life cycle from concept to delivery.
Created & managed an annual product budget with variance analysis
Designed and managed integration tools that connected a mobile device to the POS front-office interface.
Effectively managed communication between clients, project team members and senior management.
Owned strategic partnerships with vendors to ensure on-time delivery and support.
Successfully managed Retalix Pocket Office mobile solutions worldwide, with over 10,000 licenses deployed.
Managed various projects from Design to customer deployment - Casey’s Pilot Oil, Tesco (WW),HyVee, Hannaford, Reliant (India) and more
03.2002 - 10.2006
Retalix(Now NCR), Raanana, Israel

Solutions Integration and QA Manager
Managed Testing of Mobile Office applications on various mobile platforms.
Deployed Software in multiple customer sites are located across many different countries.
Provided pre-sales presentations and Customer training.
Rolled out Mobile Software application on different hardware such as Motorola, Symbol, Fujitsu, Denso, Datalogic and Intermec
Managed multilingual software in different parts of the world such as Japan, Canada, Russia, India, Norway, UK, USA, Germany and many more
Successfully launched POS Design for Aroma (like Starbucks), the largest coffee shop franchise in Israel.
Education
2000-2003
Tel-Aviv University
