All posts by Anatoli Shevtsov

Every declined transaction is lost revenue. Every uncontested chargeback is money left on the table. I’ve spent 15+ years in payments and over 20 years in technology making sure those losses don’t go unaddressed - solving one of the hardest problems in digital commerce: making payments actually work. Authorization rates, fraud prevention, network tokenization, cost optimization, and routing strategy - these are the levers I use to recover revenue and reduce risk at scale. I build and lead payment systems across businesses processing billions in annual volume, turning complex payment challenges into hundreds of millions in revenue. At PetSmart, I own end-to-end product strategy for payments, fraud, and billing across eCommerce. I delivered a 6% lift in authorization rates through network tokenization and account updater implementation - recovering ~$100M in annual revenue. Previously, I led a full payments transformation - increasing digital payment adoption by 25%, translating into $X million in incremental revenue, and improving chargeback win rates by 15% through AI-driven dispute automation, reducing manual processes and recovering millions of dollars. I operate across the full payments stack: card networks, ACH, BNPL, wallets, smart routing, debit optimization, and compliance (PCI DSS, NACHA, GDPR, Durbin). I work across engineering, data, finance, and commercial teams - building and scaling high-performing teams while delivering payment systems that drive revenue, reduce risk, and scale. Core Focus Areas - Authorization optimization and conversion uplift - Fraud prevention, dispute strategy, and chargeback recovery - Payment orchestration, smart routing, and cost optimization - End-to-end payment system design across card, ACH, and alternative rails - Building roadmaps that directly impact revenue, margin, and risk Technical Skills: SQL, Jira, Confluence, Aha!, Salesforce, PlantUML, Python, Adyen, Stripe, ACH/NACHA, PA DSS, PCI DSS, GDPR, CCPA, Durbin Amendment, Visa, Mastercard, Amex, Discover, PULSE, STAR, CONEXXUS, IFSF/PCATS Standards
Transaction Labeling in Payments: How Descriptor Optimization Improves Authorization Rates

Transaction Labeling in Payments: How Descriptor Optimization Improves Authorization Rates

What Is Transaction Labeling in Payments? Transaction labeling — sometimes called merchant descriptor optimization or soft descriptor optimization — is the practice of controlling the data your payment sends to the issuing bank at the moment of authorization. Specifically, it means ensuring that the merchant name, category code (MCC), and transaction type signals you transmit…

Read More

What Is Payment Orchestration? Definition, Benefits, and Examples

What Is Payment Orchestration? Definition, Benefits, and Examples

Payment orchestration is the layer that sits between your checkout and your payment processors — routing transactions intelligently, retrying failed payments, and giving you a single integration point to manage multiple acquirers, gateways and fraud tools. It has become one of the most important infrastructure decisions for any eCommerce business processing significant volume. Why Payment…

Read More